The Challenge: Following on from the successful #idecide campaign and the inclusion of Gender Equality in the United Nations, Sustainable Development Goals (SDGs), we required a fun, shareable, public campaign for it's 1st anniversary. A way to remind the United Nations Memeber States and they're officals of the importance of Sexual Reproductive Health and Rights.
The Solution: Make it a Birthday celebration! A fun film baking a birthday cake the general public can relate to, eaisly shareable on social media with links to educational content about the SDGs. On the top level a birthday card sent to minsiters with a letter lobbying to keep their promise and help deliver the SDG goals.